Mission
Grub It Up, LLC is all about serving up high-quality vegan bake goods with a whole lot of flavor and heart.
Whether you're vegan, vegetarian, plant-curious, or just love a good treat, we’re here to show you that vegan baking can be bold, soulful, and downright delicious.
Our mission is to spread the joy of plant-based baking across America, starting right here in Texas—one irresistible bite at a time.
Because when we bake, we bring the culture, the love, and the magic to the table.
Vision
Sustainability: We’re here because sweet moments shouldn’t cost the planet or its animals.
Environmental: We bake treats that are kind to the earth, proving plant-based can be fire and guilt-free.
Social Equity: Food is for everyone. We’re about breaking barriers and making plant-based indulgence accessible to all.
Economic Development: As we grow, our communities glow. Building better lives, one treat at a time.